This policy covers the processing of personal information that Lalarma collects and processes about our customers. Lalarma Copenhagen is the data controller, and all inquiries should be made to hello@lalarma.com during normal business hours: Monday-Friday 09:00-16:00. Saturday/Sunday: Closed.

1. INFORMATION LALARMA COLLECTS

When you, as a customer, visit our website, we automatically collect information about you. For example, which browser you use, the search terms you enter on the website, your IP address, and information about your computer, all with the aim of optimizing conversion on the website, improving it, and performing targeted marketing. When you purchase a product on www.lalarma.com, we automatically collect information about you—name, address, email address, phone number, etc.—for the purpose of delivering products and fulfilling our accounting obligations. When you sign up for Lalarma's newsletter, you consent to us collecting your name, address, phone number, and email address. In connection with your subscription to Lalarma's newsletter, your information will be used for direct marketing, including news about products, events, and much more.

2. PURPOSE

The collection of information is necessary for us to pursue our interests in improving www.lalarma.com and offering our customers relevant offers, news, and events. The collection of personal information about you is necessary for us to fulfill the agreement between us and you (Article 6, paragraph 1, point b of the GDPR). We only collect the information you consent to when subscribing to our newsletter.

3. DATA PROCESSORS

We use external companies for, among other things, the technical operation of the website. We automatically enter into a data processing agreement with our external partners. The data processors are not allowed to use the data for purposes other than improving Lalarma internally.

4. YOUR RIGHTS

As Lalarma is now the data controller for the personal information of its customers, we make you aware of your rights. You are entitled at any time to send a written request regarding the information we have registered about you and details of the source of the information. You have the right to receive a copy of your personal data. You also have the right to correct errors in the information we have registered about you. In certain cases, you have the right to have all personal data deleted by us and withdraw your consent. You also have the right to object to our processing of your personal data used for direct marketing via the newsletter. You can withdraw your consent at any time. If you wish to withdraw your consent, please contact us at hello@lalarma.com. You also have the right to file a complaint with the Danish Data Protection Agency: https://www.datatilsynet.dk/

5. DELETION OF PERSONAL DATA

Personal data is deleted as the purpose is fulfilled. Personal data is stored for a maximum of 5 years. The information we have collected will be completely deleted. If you unsubscribe from our newsletter, your information will be deleted automatically.

6. SECURITY

Only employees have access to personal data to perform their work.

7. CHANGES TO THE PRIVACY POLICY

We are entitled to make changes to this Privacy Policy at any time. If we make changes to the Privacy Policy, you will be informed on your next visit to the website under the privacy policy section.

8. COOKIE POLICY

Lalarma.com uses cookies with the aim of optimizing our webshop to provide the best possible experience for our customers. We use cookies to optimize its functionality and ensure that your visit runs as smoothly as possible. A cookie is a term for consumer behavior on a network, and it is recorded to make the website more user-friendly. You always have the option to delete your cookies from your computer. This can be done in the following way: Go to the menu "Tools" -> "Internet Options" -> "Delete Cookies."